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In the Eye of the Storm
While the dark clouds of doom gather over the desktop accounting world, Xero has positioned itself as the solution of choice for the savvy accountant looking to provide real time assistance to the small business owner. Certainly, this is proving to be a perfect storm for Xero as MYOB reels on the ropes and the great names of the accounting world like Rob Nixon blog & tweet the benefits of cloud accounting.
Over four weeks, the Xero road show has rolled around the country like a Juggernaut with a cast of stars such as ‘Shiny Shoes’, Wayne Schmidt and ‘Cool Dude’, Chris Ridd, wooing the crowds with a mix of charismatic performances, fine food and insights into how a single online ledger shared by the client and their accountant makes perfect sense.
From city to city, accountants and bookkeepers showed up in their droves, not as cold prospects but as ‘born again’ cloud converts ready to spread the new doctrine amongst their compatriots and clients.
Xero is now at the tipping point where it could potentially own the small business online accounting space and they have time on their side with a growing stable of partners (including RewardSuper) offering complimentary services via the Xero API. Certainly the ecosystem is the name of the game and the legacy players in the Australian small business and intermediary accounting space will have a mighty task catching Xero now.
See the pictures, 400+ accountants & bookkeepers at the Melbourne Xero road show -
NOTE: If you are using an iPad reading this and don't see the Flickr photos below, switch to the iSwifter browser, which can display Flickr photos and Flash videos. Safari and most other browsers on the iPad don't support these formats. Get iSwifter in the appstore.Authored by Andrew Noble, Founder of LodgeIT & Xero Tax Lodgement Partner
Want to lodge tax forms prefilled with your Xero data ? – Sign up & try our Beta system - http://www.lodgeit.net.au
Xerocon Melbourne July 2011
The Phase Transition Begins!
Crown Casino, Melbourne....180+ accountants show up on a Saturday & pay to listen to what is coming!
The Great Rob Nixon submits to Xero & flies in to Melbourne to talk for FREE about ‘value pricing’ Rob??
The energy in the building is intense....we can literally feel it!
Chris, Australian CEO & Rock Star keeps the day on track and puts on a massive show.
‘open end’ of the 9 Pointed Enneagram is represented by the numbers 4 and 5.
This is sure sign that the phase transition is under way.
Thanks Tin Tin ....Tim;)
...is that the White Rabbit again?
Posted by Andrew Noble
Thanks Andrew for your great wrap-up of this memorable Xero event!
Interactive Accounting win 2011 Xero Partner of the Year Award
Leading online accounting solution vendor Xero conferred their 2011 Xero Partner of the Year award on our valued RSDataWeb client Interactive Accounting.
The award is well deserved as Interactive Accounting under the leadership of Guy Pearson, CA, are actively driving the accounting profession into the Cloud and are a true beacon for Cloud computing in Australia.
Our congratulations go out to Guy Pearson, his fantastic team and their clients, who win through this big time. We are excited to partner and thrive with Interactive Accounting and Xero!
Posted by Wolf Schumacher
Rob Nixon at Xerocon 2011 - The Future of Accounting
RewardSuper fully agree with Rob:
(A) Web based technology will drive business efficiency
(B) Compliance will become a commodity
(C) There will be less but larger firms
(D) New Gen Y partners will want faster results and be less patient
(E) Unmotivated accountants will fade away
(F) Clients will demand additional services
(G) Firms' cultures need to change to attract young people
(H) The new accounting firms will be networks of likeminded providers
Posted by Wolf Schumacher
Read more about and from Rob Nixon here
